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TikTok craze is still onīyteDance-owned TikTok and CapCut were the global top second and fourth most-installed apps in Q4 2022. Overall, Facebook and WhatsApp were the third and fifth most downloaded apps, respectively, across both app stores in Q4 2022. The number of Facebook and WhatsApp app installs on Android smartphones surpassed 100 million in Q4 2022. The same trend has been observed in other Meta-owned apps Facebook and WhatsApp. These data suggest that Android smartphone users are more addicted to Instagram than iPhone/iPad users. India is once again leading here with the largest market share of 79.5% in Q4 2022. With over 116 million unique installs in Q4 2022, Instagram also dominated Google Play downloads in Asia. It’s worth noting that a whopping 90.6% of all Instagram downloads in Asia region came from the Google Play store. India alone accounted for 74.3% of all downloads in the region, followed by Indonesia with just an 8% share during the quarter. The number of Instagram app downloads from Asia reached 128 million in Q4 2022. Interestingly, Instagram has also become the top mobile app in Asia region in terms of unique downloads across both the App Store and Google Play. Out of the total 200 million Instagram downloads across both app stores, a whopping 167 million downloads came alone from the Google Play store. This Meta-owned photo and video-sharing app continued to be ranked among the top three apps for the past seven quarters since Q2 2021. Instagram emerged as the world’s most downloaded social media app in Q4 2022. Five of the top ten apps in Q4 2022 were from Meta, including Instagram, Facebook, WhatsApp, Messenger, and WhatsApp Business. ( NASDAQ: META) emerged as the world’s largest mobile app publisher in 2022, with nearly 2.6 billion downloads. As a result, the social media industry continues to be fiercely competitive. Companies like Meta and ByteDance are leaving no stone unturned to add interesting features in their respective apps in order to boost downloads and improve engagement time to increase consumer spending. Social apps have become an integral part of our daily lives. Instagram tops the list of most downloads apps worldwide